I’m back at it again. This time, selling on Amazon.com. After being urged to take the next step in my personal development (i.e. Internet Marketing), a good friend suggested that I start selling on Amazon. It took about two years of subtle reminders but I finally gave in. The opportunity was too large and barrier to entry too small not to move forward.
So you’re probably asking, why wedding planning or doing anything related to wedding checklists? Well, the good news is that I’m still happily married after 20+ years, so I don’t have to make my own wedding plans, but I do know others who are engaged or getting married soon. Some day my kids will need to plan a wedding, so why not? Also, I’m able to use my background creating digital products and combing that with physical products like a wedding checklist. So, this isn’t all that far-fetched.
Amazon is the largest selling machine on the planet. I heard a recent stat that said 3 out of 5 people in the US have bought from Amazon. Learning how to sell on this platform is a critical step for marketers. If I can benefit a few newlyweds during my learning, it’s a real win win. I’ve already discovered a few unique things about selling wedding products on Amazon and continually add to my online marketing strategies across numerous platforms.
The first thing I’m reminded of is that you have to know your audience and what their pain points are. Can you solve them? At the very foundation of marketing is one simple truth, people respond if you can solve their problem. If you can’t, you’ll go unnoticed. Here I’m helping newlyweds with one of their biggest challenges, planning their own wedding and doing it on a limited budget. This applies to newlyweds at all ages, not just twenty somethings. I’m really excited about this product because I think it can help a lot of people.
Some the challenges I’ve been facing with getting this listed include the category (Amazon really doesn’t have a ‘wedding checklist’ category) and access to the Amazon ad network. You see, in many of the top categories, you can use Amazon’s ad network which generates ads on other product pages. Not the case here. So, I’ve taken to Facebook and Adwords to generate some interest. I’ll let you know how it goes in the coming weeks and months!
This certainly doesn’t make the outreach or targeting easy, but I’ve learned a valuable lesson. With Amazon, you really have to go through the motions of listing the product fully before making a commitment. If I had done so, I would have experienced the limitations before investing quite a bit of money and time developing the Complete Wedding Planner. I’m still grateful for the challenge – means I won’t forget anytime soon.