Many small and medium sized businesses struggle with improving their online exposure and traffic. I’ve recently started helping small and medium sized businesses improve their presence on local search and results have been amazing. Now that more than 40% of all Google searches have a local component, being listed on local search engines – including Google Places, is paramount to success.
Once your business starts appearing online, give some thought to how you can effectively manage your online reputation. Do you have a customer review site to filter reviews? A place on your own site to solicit feedback? Don’t be afraid of what your customers have to say, embrace it.